Global Market Review of Blended Whiskey – Forecasts to 2012 plus global market Malt Whiskey Review – Forecasts for 2011
The latter report on blended whiskey has been packaged with our corresponding report on the single malt to provide a complete view of both markets. This means that buy one and get the other half price!
Global market review of blended whiskey
This new report, Global market review of blended whiskey, look what is happening blended Scotch in emerging markets and mature markets.
We examine their opportunities and challenges, and ask the question, is it industry correct in believing that blended whiskey into a new golden age via the potential for economies of Brazil, Russia, India and China (BRIC)?
It examines whether there has been a change in the nature of the marketing of whiskey and answer questions such as:
· Is blended Scotch (r) evolution or just tough?
§ The View "purist" dissipates, what is to be replaced with?
· The same approach can be made to work both to new markets and mature markets slow?
Brand image, self-image and innovation are discussed, plus we look at the role of and opportunities for 'smaller' brands.
Interviews with key executives of the best players in the industry are a main focus the report and provide comments of executives of J & B, Chivas Bros, Diageo, Whyte & Mackay, Burn Stewart, Cutty Sark and Beam Global among others.
The report discusses the issues surrounding the current shortage of supply of blended Scotch whiskey, and finally provide a perspective on the future of this world-class.
Global market review of malt whiskey
This 2006 edition of malt whiskey report was written by Dave Broom, and provides estimates of whiskey total malt major markets from 2000 to 2011. It examines the current situation in the single malt category and explains how distillers and brand owners face the next stage of change in the evolution of the malt, from sector to a product category and the brand. The report examines the dilemma of brands in the UK, where supermarkets instead of brand owners have issued marketing strategies.
The author spoke to more than 20 leading industry executives in preparing this report. Excerpts from the interviews provide unique perspectives on the state of the industry, including Executive comments.
Malt Whiskey has been the strongest in the Scotch whiskey industry over a decade and although it still represents a small percentage of total volumes of whiskey (up to 10% of total) its share of voice is considerably higher. Neil MacDonald, marketing director of malts Chivas Bros: "The UK is undoubtedly competition and we must fight for space but I think we've turned the corner and although the price promotion is inevitable we are trying to wean consumers away from it. We have secured the passage of Glenlivet and pricing from breaking the barrier of the category of £ 20 seems have risen. Certainly, GBP22.99 is better to be in that position GBP19.99.
Market coverage includes all major markets of France, USA, UK, other markets such as Spain, Italy, Nordic Markets and Japan and emerging markets: Taiwan, China and India.
For more information kindly visit:
http://www.bharatbook.com/detail.asp?id=40578
About the Author
BharatBook, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and databases on varied industries like automotive, oil and gas, shipping, textiles, pharmaceuticals, energy, banking, finance, insurance, risk management, country intelligence, consumer & durable goods, chemical and more your areas of interest. Contact us at +91 22 27578668 / 27579438 or email info@bharatbook.com or our website www.bharatbook.com
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